When you own and operate a restaurant, you might think that you are simply providing people with a meal and that the quality of the food is the most important aspect of your business. But consumers can create their own delicious meals at home for a lot less money. While it is certainly important to make sure that the quality and appeal of your menu is a priority, the truth is that what you are offering is more than merely a meal; you’re providing a dining experience. And people are willing to pay more to dine out because of the experience they get to enjoy. Part of that revolves around your food and part of it has to do with the service your customers receive. But the ambience is also extremely important, especially if you want to endear diners to your brand and ensure repeat visits and word-of-mouth referrals. For this reason, layout and design are crucial to the success of your restaurant.