5 Ways to Build Customer Loyalty and Retention for Your Business

If you’re someone who runs a business, there are three things that you need to have in place. You need to have a great business plan. You need to be able to provide a great product or service. And, you need to have a method for building customer loyalty and retention.

When it comes to the third thing, if you’ve been looking for some helpful ideas for how you can keep the customers that you currently have while also attracting new ones so that your business can continue to earn a profit, we’ve got five great tips for you below:

Have a top-notch customer service team. All of us have had experiences when we’ve found ourselves enjoying a particular product or service but because the customer service was so bad, we didn’t return. When you’re hiring your employees, not only do they need to be highly-knowledgeable about your company, but they also need to be professional, articulate, friendly, good listeners and willing to do whatever is necessary in order to keep your customers happy. Good customer service is the golden rule for customer loyalty and retention.

Be solutions-oriented. Although the goal is certainly to be flawless in your business approach, there are going to be times when mistakes are made. However, it’s important that you are solutions-oriented when it comes to each challenge. In other words, for every problem a customer has, be prepared to provide a couple of options that will help to resolve the matter as quickly as possible.

Interact with customers online. Something else that you can do to secure customer loyalty is to interact with customers on a consistent basis, especially when you’re online. You can do this by having a Facebook fan page, a Twitter, Instagram and Pinterest account and also by having a blog on your website with a comment section underneath. It’s also a good idea to install a live chat feature onto your website too; one that is accessible after standard business hours.

Offer rewards. If you were to ask a company like Loyaltyworks for how you can go about building customer loyalty as it directly relates to your business, something that they would probably recommend you do is create a rewards program for repeat customers. It can be in the form of an online VIP club or you can simply send discounts to those who make consistent purchases. You also might want to consider offering some kind of incentive to individuals who refer new customers to your company. It’s a great and effective way for you to get more business while also making your most loyal customers feel appreciated too.

Keep your word (no matter what). One of the most important things in business is integrity. And so, in order to create an excellent customer loyalty and retention atmosphere, you need to make sure that you establish a trust between you and your customers. You can do this by striving to keep your word, no matter what. For instance, if you said that you would ship something overnight, make sure that you do it. If you’re said you would return a phone call by the end of the day, it needs to be as good as done. When a customer knows that you mean what you say, they can be confident that their needs matter to you. And that’s a surefire way to keep them loyal for years to come.