Product labels are the first things people see when buying certain items. They won’t know if the product is of great quality or not. Sometimes, they make judgment based on the labels especially if they have not tried using the product before. This is why it is important to have product labels that are enticing.
Take note that the moment your products are out in stores, they won’t be placed alone on the shelves. They will be placed next to other products. The goal is to stand out. There are a lot of potential buyers, but all of them could go to your competitors. You definitely don’t want this to happen.
Before finalizing your product label, make sure that you think hard about it. You should also consult with other people for a second opinion. Once everything is perfect, it is time for you to have it printed and placed on shelves.
Designing the label
The first thing that you should ask yourself is how to make the label pop. Find the best font style that is unique and will immediately make people think about your product. In fact, there are people who study fonts and what they mean. The next thing to focus on is the colour. You want something that pops, but does not blind people. You want to stand out in a good way. There should be proper contrast, and colours must also be chosen carefully as they could help shape your company’s brand too.
Balancing the elements
There are also a lot of things to be written on the label. Aside from the product name and the logo, you should also include the ingredients, calorie count for food, manufacturing company, expiration date and chemical contents in some instances. You might think that they won’t fit, especially if you have a very small container.
This is why it is a must for you to determine which detail is more important than the rest. Some of them have to be written in bigger fonts while others have to be smaller. There are even some details that can be omitted as long as you are not legally required to include them on the labels.
Once you have decided what to place on the label and you think everything is perfect, it is time to look for a printing company with the best labelling machine and have the labels printed. Once it is done, there is no turning back. This is why you must study the labels carefully, since recalling the products to redo the label would cost you a lot of money.
Image via freedigitalphotos.net (Stuart Miles)