It comes a time where you need to breathe life into your product to stand out from your competitors and even attract new customers. To do this, you need to update the packaging of your products.
Different companies, check out Toronto CPA, know how to keep their customers faithful and avoid negative sales or reviews. However, even though redesigning your product label may seem like a good idea at first, you need to put some things into considerations to help you decide the right update for you and your brand:
- Are You Looking To Expand Your Brand?
Expanding into a new market is a good idea and great opportunity to reinvent your product’s current label or experiment with new, different labels especially because new audiences are not biased. If you want to test various markets, it will be cost-effective for you to use digital label printing to print multiple versions of the labels you want to test.
The benefit of using digitally printed labels is that you can also use them to personalize your design for specific markets and audience.
- Do You Want to Add New Products?
Adding new products tend to expose your brand to wider markets and audience that you’ve never reached before. Therefore, updating your product’s label will allow you to be able to put the best desirable face to discerning consumers.
If you want to improve the brand’s consistency through your product lines, then it is essential to change your packaging labels. To distinguish the products from other product lines, consider using different color-coded labels.
- Are You Looking to Stay Fresh and Relevant?
Sometimes what once worked for consumers before may not work anymore because their tastes tend to evolve over time. There is always increasing competition in the market so if you keep your labels outdated, that will be bad for your business.
If you want to stay fresh and significant, you need to update your product’s label. You don’t even have to completely change the labels you can just simplify the design or use a different material to help give the products a new look without losing the essence of your brand.
- Did the Market Change?
Regulatory bodies, especially the Food and Drug Administration (FDA) are continually modifying and reviewing their labeling regulations to better protect consumers or due to new information. If they enact the changes, you might need to update your labels. So you need to keep monitoring the labeling regulations to know when change is necessary.
- Are You Looking to Give Your Packaging Some Pop?
If you want to differentiate your merchandise from your competitors and grab your customer’s undivided attention, then you need to revamp your labels. Unique packaging and labels will also inspire your customers to take photos of your new product and share on their social media platform.
- Environmental Considerations
Besides giving your product a new look, updating your packing labels will also be good for the environment. You can use renewable materials that are eco-friendly like polyactic acid (PLA) compostable film or tree-free label stock that is made from sugar cane, bamboo pulp, and cotton linters. You can also reduce the scope of your products to reduce your price per label and also use fewer materials which is a win/win for you.