The web can often be a one-dimensional experience – you have text, photos and maybe the ability to zoom, but you often never get the full picture. Not offering the full picture to visitors can reduce sales conversions and it can cause people to bounce off your website. This is where an explainer video comes in handy. An explainer video is essentially a tutorial in video form – it tells the customer what your business does, how your product works and how it will be beneficial in the customer. If you want to boost revenue and the number of visitors to your website, you may want to think about creating an explainer video – simply feature the video on the front page of your website or in a pop up window. Here are five benefits of creating an explainer video for your business website.