As an online retailer, your packaging is a vital component of your shipping and delivery process. However, it is also a vital component of marketing and branding as well. If you think about some of the large online retailers, like Amazon, you can instantly picture their recognizable logo. The same goes for other online retailers. Basically, the packaging you choose can be a powerful tool in building your business and your brand’s image. If you want to gain more recognition for your company, it is critical that you don’t take for granted the packaging process. Here are the top five product packaging tips for online retailers.
- Make sure that your logo is prominently placed on your packaging. If you think about it, your product will not only be going to the person who purchased it – it will also be going through multiple different shipping channels. By placing your logo and maybe your website address on you packaging, you can turn the box your product comes in into a billboard of sorts. This can garner an incredible amount of exposure for your online business.
- Make sure that you use the right size packaging. If you are shipping small products, you probably want to use small packaging. The same goes for large products. The reason for this is simple: besides having a bunch of extraneous space, not having the right sized packaging can end up damaging the product. If the item you are shipping is small and you put it in a large box, you could risk that item getting thrown around. If the product is fragile, it can be expensive not only to replace the product, but also to re-ship the merchandise.
- Make your packaging an experience. When you ship your product to your customers, you want to offer an experience – even if that experience is brief. Offering something that customers can remember will not only set your product apart, but it will also encourage the consumer to become a repeat customer. For instance, Paper Mart sells a number of packing materials that you can utilize to offer your customers a great experience.
- Make sure the box is not difficult to open. Just like creating an experience is important, it is as equally important to avoid offering a bad experience. If a box is particularly difficult to open, the customer won’t really appreciate it, so you want to find an innovative way to make the unboxing of the product they purchased as simple as possible.
- Make sure that you take measures to protect fragile items. If you ship fragile items to consumers, you want to make sure that you take assurances that nothing will become damaged. This requires properly packing items with foam peanuts and paper – you also want to write on the actual package that the items inside are fragile. Ideally, you want to make your package strong and sturdy enough to take on a four-foot drop. In the end, if you aren’t confident that the package is ready to go, you may want to repack the item until you are absolutely sure nothing will become damaged during transit.